Personal Products/Research
Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.
Programmatic remains murky but transparency costs extra, ANA report finds
08.03.23 @ 06:00 AM ET
Programmatic media buying questions marketers should be asking
08.03.23 @ 06:00 AM ET
Publicis Groupe's Profitero launches AI-powered retail analytics
08.02.23 @ 05:00 AM ET
Audio ads outperform video for attention and brand recall, Dentsu study finds
08.01.23 @ 05:00 AM ET
Procter & Gamble hikes ad spending $453 million in latest strong sign for media
07.28.23 @ 12:05 PM ET
Nielsen rival iSpot.tv hires Leslie Wood as chief research officer
07.27.23 @ 08:00 AM ET
Mrs&Mr helped rebrand Pepsi and Plenty of Fish—and recreate the agency model
07.27.23 @ 05:11 AM ET
Koto’s impressive client base spans WhatsApp, Netflix, Google, Amazon and a host of startups
07.27.23 @ 05:11 AM ET
Confidant sticks to values and roots to deliver rapid growth
07.27.23 @ 05:09 AM ET
McCann Worldgroup wins Durex business in US and Europe
07.26.23 @ 09:47 AM ET
Meta, Google and Amazon see digital ad growth while YouTube CTV spend surges 31%
07.25.23 @ 05:00 AM ET
Why L'Oréal Paris chose Kendall Jenner as its new brand ambassador
07.24.23 @ 05:00 AM ET
Nielsen and Comcast extend data deal for advanced audiences and the largest local markets
07.20.23 @ 07:30 AM ET
Agency reviews cost over $1 million on average, study finds
07.18.23 @ 09:00 AM ET
P&G conference takeaways—Meta talks Threads, Publicis gets some love and Netflix on DSPs
07.14.23 @ 09:29 AM ET